8 techniques to improve your email marketing KPIs
KPIs (Key Performance Indicators) help you track and measure the effectiveness of your marketing strategy. In order to evaluate the effectiveness of your email campaign, it is important to …
8 techniques to improve your email marketing KPIs
KPIs (Key Performance Indicators) help you track and measure the effectiveness of your marketing strategy. In order to evaluate the effectiveness of your email campaign, it is important to analyze your KPIs carefully. Here are 8 techniques that can help improve your KPIs.
1. Your email campaign’s subject
Therefore, it is important to integrate specific keywords. Some words, such as “invitation” will make your audience more interested, or “try” gives the impression of free access, and “discover” to communicate new information. These words will make your audience feel privileged.
Every email campaign is different and require particular attention. To get people open your emails, you can start by testing different subject lines and strategies. Pixels Health performed many beta and A/B tests over the last 10 years. We have seen a significant difference in terms of performance, for example the open rate varies by up to 10% when we only change the subject line of the email using the right words.
This will help you build trust with your target audience. Therefore, to improve your email marketing KPIs, you should be able to respond to the following questions: Who is your target audience? What are they looking for? How often do they check their emails? etc..
It is required to use simple vocabulary that is relevant to your reader. However, many words should be avoided such as “spam trigger words” which are words or phrases identified as red flags in email systems that can root your emails away from recipients’ inboxes spam such as words related to money or urgency.
Pixels Health is able to guide you and share its best practices in designing and executing thousands of email campaigns.
3. Call-to-action (CTA) Design and placement
In order to optimize your email marketing KPIs, an effective CTA is needed for your strategy. The CTA design has to be unique, and it must stand out compared to the rest of the content (contrasts, colors, typology…). In addition, the placement of the CTA is considered a determining factor. It should be easily identifiable and accessible to your target audience.
Also, your CTA must be as explicit as possible to secure your readers’ attention. The CTA should communicate clearly what the reader can expect when they click on the button. It is also possible to use action verbs and include at least two different CTAs in your email.
Pixels Health runs many tests during your campaigns to determine what works best for your audience and increase the effectiveness of your CTAs.
4. Using videos
It was shown that, including videos in your emails can increase open rates by 6% to 19%. According to your strategy, Pixels Health can integrate videos in your emails and boost your content by creating 2D and 3D videos.
5. Design and visual content
An excellent email campaign includes captivating and high-quality images that will ensure the optimization of your email marketing KPIs. Your visual content must be consistent with your graphic charter. It is also recommended to avoid using larger images or too many images because they take longer to load and can cause your message to get caught by spam. Pixels Health creates original designs that will capture the reader’s attention, encouraging them to open your email and read more.
6. Responsive design
Responsive design is an approach used to create content that is automatically adjusted to various screen sizes. This will make your emails readable on all screens and will increase your reader’s engagement and satisfaction. A responsive design is the key to enhance your email marketing KPIs.
Pixels Health compares email rendering across +30 different screen sizes for each campaign and optimizes your emails according to your target audience.
7. Confidentiality and data protection regulations
- An explicit consent from your audience is required (you must keep evidence of the consent)
- An unsubscribe link must be included within your email campaign for recipients to easily opt-out of receiving future communication (it must be easily accessible)
- An email disclaimer must be used to mitigate some damages or legal issues (legal protection).
8. A/B Testing In Email Campaigns
A/B testing offers an in-depth analysis of the reader’s behavior. It allows you to determine the version of your email that is performing best and the best marketing strategy and objectives.
Regular A/B testing allows you to improve your marketing campaign KPIs. Pixels Health has extensive experience in marketing strategies and analytics and did run multiple A/B testing.
Pixels Health offers this service along with technical analysis to help you refine and improve your campaigns.