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Digital Twins: Innovation Reshaping the Future of Medicine
6 September 2024

Digital Twins: Innovation Reshaping the Future of Medicine

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Digital Twins: Innovation Reshaping the Future of Medicine What if your future doctor wasn't human, but virtual? Imagine a world where every heartbeat, every breath, every anomaly in your body is monitored in real time by a digital twin. A virtual copy that knows you better than you know yourself, able to prevent illnesses before [...]

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Digital Health: a local, national or global issue?
14 August 2024

Digital Health: a local, national or global issue?

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Digital Health: a local, national or global issue? Digital health is in a state of flux. According to specialist analysts, the market is growing exponentially, and could be worth hundreds or even thousands of billions, depending on the source.  In addition to the economic and financial stakes, there are many public health issues at stake: [...]

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Multimodal Generative AI: a solution to drug authenticity concerns
26 July 2024

Multimodal Generative AI: a solution to drug authenticity concerns

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Recent advances in generative and multimodal AI offer promising solutions for strengthening drug authenticity and protecting the image of pharmaceutical groups. Multimodal Generative AI: a solution to drug authenticity concerns At a time when public health is under constant threat from drug counterfeiting and the imitation of dangerous molecules, technological innovation is emerging as a [...]

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The future of Pharmaceutical Representatives’ Visits: Physical, Digital or Phygital?
24 July 2024

The future of Pharmaceutical Representatives’ Visits: Physical, Digital or Phygital?

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How can we maintain the quality and efficiency of visits in the pharmaceutical field while integrating new technologies? The future of Pharmaceutical Representatives' Visits: Physical, Digital or Phygital? Today, we'd like to share some ideas that are becoming more and more important in the marketing strategies we implement for the pharmaceutical group sales force. The [...]

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Cellular Reprogramming: The Elixir of Youth or a Pandora’s Box?
22 May 2023

Cellular Reprogramming: The Elixir of Youth or a Pandora’s Box?

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In a world where ageing is perceived as an inevitable process, the advent of cellular reprogramming has provoked a seismic shift in our understanding of life's twilight years ... Cellular Reprogramming: The Elixir of Youth or a Pandora's Box? In a world where ageing is perceived as an inevitable process, the advent of Cellular Reprogramming [...]

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