25 April 2025

AI-powered scientific visuals for pharma content by Prez Manager

Closed loop marketing, Omnichannel Marketing, pharma Omnichannel Marketing

Unlocking the potential of scientific content with generative AI: the new Prez Manager module AI in the service of pharma's scientific image: a paradigm shift The pharmaceutical industry is undergoing a major transformation, thanks to the rise of generative artificial intelligence. In a sector where regulatory rigor must coexist with marketing creativity, AI today enables [...]

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14 April 2025

Using digital tools to reduce the cost and speed up clinical trials for vaccines

Closed loop marketing, Omnichannel Marketing, pharma Non classé

Using digital tools to reduce the cost and speed up clinical trials for vaccines In 2020, faced with the global pandemic of COVID-19, the world witnessed a frantic race to develop a vaccine in record time. This challenge, which would traditionally have taken a decade, was met in less than twelve months thanks to an [...]

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11 February 2025

The Economic Transformation of AI Solutions in the Pharmaceutical Industry

Intelligence Artificielle

The Economic Transformation of AI Solutions in the Pharmaceutical Industry Our Analysis of the IAAction Summit The recent IAAction summit in Paris marked a turning point in our understanding of the economic challenges of AI in the pharmaceutical industry. Emmanuel Macron and Sundar Pichai highlighted the emergence of new approaches that significantly optimize the costs [...]

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24 October 2024

Large Behavioral Model (LBM): A Revolutionary Opportunity for the Pharmaceutical Industry

Intelligence Artificielle

Large Behavioral Model (LBM): A Revolutionary Opportunity for the Pharmaceutical Industry Picture a world where treatments for once incurable diseases are discovered not in years, but in just a few months. What once seemed unachievable is now becoming a concrete reality, thanks to the astounding advances of artificial intelligence (AI). In the pharmaceutical industry, AI [...]

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16 August 2024

Generative and Multimodal AI to Address Drug Out-of-Stock Problems

Pharma Industry Digital Health

Generative and Multimodal AI to Address Drug Out-of-Stock Problems Drug stock-outs represent a major challenge for healthcare systems worldwide, endangering patients' lives and compromising the quality of care. To address this crisis, generative and multimodal AI is emerging as an innovative and effective solution, capable of proactively preventing and managing these stock-outs. This article explores [...]

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14 August 2024

Digital Health: a local, national or global issue?

Digital Health, e-health, pharma, Pharma Industry Digital Health

Digital Health: a local, national or global issue? Digital health is in a state of flux. According to specialist analysts, the market is growing exponentially, and could be worth hundreds or even thousands of billions, depending on the source.  In addition to the economic and financial stakes, there are many public health issues at stake: [...]

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19 July 2024

Transforming Pharma Marketing: The Power of Closed-Loop marketing and Digital Innovation

3D, Closed loop marketing, mixed reality, Omnichannel automation, Omnichannel Marketing, phygital Non classé

Closed-loop marketing (CLM) has proven to be a powerful strategy. By incorporating innovative digital technologies, CLM has become a key asset for pharmaceutical companies seeking to enhance their marketing and sales strategies. Transforming Pharma Marketing: The Power of Closed-Loop marketing and Digital Innovation Nowadays, pharmaceutical companies face immense challenges in staying competitive and effectively engaging [...]

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23 January 2024

Medical Device Innovation: Ensuring Safety and Compliance

Data protection, Health applications, Health platforms, Health regulation, Health software, High technology, IEC 62304 standard, Medical apps, Medical compliance, Medical Device Development, Medical Devices, Medical innovation, Medical safety, Medical technology, Omnichannel automation Medical Device Development

Medical Device Innovation: Ensuring Safety and Compliance Medical Device Innovation: Ensuring Safety and Compliance In a world where technology is reshaping the paradigms of medicine, a crucial question arises: how to ensure the safety, reliability, and compliance of medical device applications? This question, at the heart of every developer's concerns, resonates with a deep commitment [...]

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20 September 2023

Innovation through Automation: HTML Conversion by Pixels Health

Agency

Innovation through Automation: HTML Conversion by Pixels Health Changing CRM is a complex and costly task, especially for pharmaceutical companies that utilize systems like IQVIA, MI or Veeva. The migration of content and data poses a great challenge that can lead to delays, additional costs, and a loss of efficiency. At Pixels Health, we have [...]

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22 May 2023

Cellular Reprogramming: The Elixir of Youth or a Pandora’s Box?

Cellular Reprogramming, creativity, Digital Health, healthcare, Medical Devices Non classé

In a world where ageing is perceived as an inevitable process, the advent of cellular reprogramming has provoked a seismic shift in our understanding of life's twilight years ... Cellular Reprogramming: The Elixir of Youth or a Pandora's Box? In a world where ageing is perceived as an inevitable process, the advent of Cellular Reprogramming [...]

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