26 February 2025

Prez Manager: AI and Human Expertise at the Service of Pharmaceutical Transformation

Closed loop marketing, Omnichannel Marketing, pharma Non classé

Prez Manager : L’IA et Prez Manager: AI and Human Expertise at the Service of Pharmaceutical Transformation In a world where Pharma digital transformation is redefining every interaction, the pharmaceutical industry is facing major challenges: orchestrating high-performance omnichannel campaigns, guaranteeing compliance of marketing and medical content, and accelerating regulatory review while optimising costs. But while [...]

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30 January 2025

DeepSeek V3 + Jetson Orin Nano: A revolution for embedded AI in pharma?

Intelligence Artificielle

PIXELS LAB has tested for you the combination of two major innovations: DeepSeek V3 and Jetson Orin Nano PIXELS LAB has tested for you the aggregation of two major innovations: DeepSeek V3 and Jetson Orin Nano - Discover our analysis and conclusions! At Pixels Lab, our mission is to explore the most advanced innovations and [...]

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7 January 2025

Transforming Vaccine Awareness in the Digital Age: A Blueprint for Communication Agencies

Non classé

Transforming Vaccine Awareness in the Digital Age: A Blueprint for Communication Agencies Vaccine awareness has long been a cornerstone of public health challenges, but the digital era introduces unprecedented opportunities. Faced with rising misinformation and mistrust of institutions, communication agencies must innovate to build sustainable trust. By leveraging digital tools, accurate data, and authentic storytelling, [...]

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13 December 2024

Cost Optimization in the Pharma Industry with Digital Solutions

Closed Loop Marketing

Cost Optimization in the Pharma Industry with Digital Solutions In an industry where every decision can impact millions of lives, cost control and optimizing pharma costs are crucial issues for the pharmaceutical industry. Yet traditional marketing, often considered ineffective and costly, consumes a significant proportion of budgets without always offering a measurable return on investment. [...]

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3 December 2024

Revolutionizing Healthcare Engagement: How Generative AI is Transforming Interactions with HCPs

Closed Loop Marketing

Revolutionizing Healthcare Engagement: How Generative AI is Transforming Interactions with HCPs A few years ago, sending a generic email was enough to maintain a relationship with healthcare professionals (HCPs). But expectations have evolved. Today, HCPs demand personalized interactions tailored to their specific needs and preferences. Why? Because in a world saturated with information, only targeted, [...]

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26 August 2021

8 techniques to improve your email marketing KPIs

CRM, digital technology Non classé

KPIs (Key Performance Indicators) help you track and measure the effectiveness of your marketing strategy. In order to evaluate the effectiveness of your email campaign, it is important to analyze your KPIs carefully.
Here are 8 techniques that can help improve your KPIs.

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13 July 2021

Tracking in healthcare : For a better patient follow-up and asset traceability

Non classé

Health monitoring devices are growing and evolving rapidly. Today, application and software developers are creating new innovative healthcare systems for the well-being of patients and a better efficacy for healthcare actors.

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