Cost Optimization in the Pharma Industry with Digital Solutions In an industry where every decision can impact millions of lives, cost control and optimizing pharma costs are crucial issues for the pharmaceutical industry. Yet traditional marketing, often considered ineffective and costly, consumes a significant proportion of budgets without always offering a measurable return on investment. [...]

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Revolutionizing Healthcare Engagement: How Generative AI is Transforming Interactions with HCPs A few years ago, sending a generic email was enough to maintain a relationship with healthcare professionals (HCPs). But expectations have evolved. Today, HCPs demand personalized interactions tailored to their specific needs and preferences. Why? Because in a world saturated with information, only targeted, [...]

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