25 April 2025

AI-powered scientific visuals for pharma content by Prez Manager

Closed loop marketing, Omnichannel Marketing, pharma Omnichannel Marketing

Unlocking the potential of scientific content with generative AI: the new Prez Manager module AI in the service of pharma's scientific image: a paradigm shift The pharmaceutical industry is undergoing a major transformation, thanks to the rise of generative artificial intelligence. In a sector where regulatory rigor must coexist with marketing creativity, AI today enables [...]

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14 April 2025

Using digital tools to reduce the cost and speed up clinical trials for vaccines

Closed loop marketing, Omnichannel Marketing, pharma Non classé

Using digital tools to reduce the cost and speed up clinical trials for vaccines In 2020, faced with the global pandemic of COVID-19, the world witnessed a frantic race to develop a vaccine in record time. This challenge, which would traditionally have taken a decade, was met in less than twelve months thanks to an [...]

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26 February 2025

Prez Manager: AI and Human Expertise at the Service of Pharmaceutical Transformation

Closed loop marketing, Omnichannel Marketing, pharma Non classé

Prez Manager : L’IA et Prez Manager: AI and Human Expertise at the Service of Pharmaceutical Transformation In a world where Pharma digital transformation is redefining every interaction, the pharmaceutical industry is facing major challenges: orchestrating high-performance omnichannel campaigns, guaranteeing compliance of marketing and medical content, and accelerating regulatory review while optimising costs. But while [...]

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2 August 2024

Importance of MLR Review in the pharmaceutical industry

Closed loop marketing, Medical Legal Regulatory, MLR Review, pharma, Pharma Industry Closed Loop Marketing

The MLR Review (Medical Legal Regulatory) is a fundamental process in the pharmaceutical industry, crucial for the review and approval of promotional material. Importance of MLR Review (Medical Legal Regulatory) in the pharmaceutical industry  The MLR Review (Medical Legal Regulatory) plays a key role in the pharmaceutical industry, where the importance of compliance and ethics [...]

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1 August 2024

E-Detailing in Pharma: Revolutionizing Interactions with HCPs

Closed loop marketing, e-detailing, pharma Closed Loop Marketing

E-detailing is transforming the landscape of interactions between pharmaceutical representatives and healthcare professionals. E-Detailing in Pharma: Revolutionizing Interactions with HCPs What is E-Detailing? Digitalization is invading all sectors, and the pharmaceutical sector is no exception. One of the most striking innovations in this digital transformation is e-detailing. But what is e-detailing and how is it [...]

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1 August 2024

Omnichannel Marketing in the pharma industry

Closed loop marketing, Omnichannel Marketing, pharma Omnichannel Marketing

Omnichannel Marketing in the Pharma Industry: The Key to a Successful Communication Strategy Omnichannel marketing has become necessary in an industry as dynamic and sensitive as healthcare. Healthcare and pharmaceutical companies must adjust to a reality where healthcare professionals expect personalized, consistent, and engaging communications, regardless of the channel used. What is Omnichannel Marketing in [...]

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24 July 2024

The future of Pharmaceutical Representatives’ Visits: Physical, Digital or Phygital?

CLM, Closed loop marketing, digital, Digital Health, phygital, Phygital Transformation Phygital

How can we maintain the quality and efficiency of visits in the pharmaceutical field while integrating new technologies? The future of Pharmaceutical Representatives' Visits: Physical, Digital or Phygital? Today, we'd like to share some ideas that are becoming more and more important in the marketing strategies we implement for the pharmaceutical group sales force. The [...]

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19 July 2024

Transforming Pharma Marketing: The Power of Closed-Loop marketing and Digital Innovation

3D, Closed loop marketing, mixed reality, Omnichannel automation, Omnichannel Marketing, phygital Non classé

Closed-loop marketing (CLM) has proven to be a powerful strategy. By incorporating innovative digital technologies, CLM has become a key asset for pharmaceutical companies seeking to enhance their marketing and sales strategies. Transforming Pharma Marketing: The Power of Closed-Loop marketing and Digital Innovation Nowadays, pharmaceutical companies face immense challenges in staying competitive and effectively engaging [...]

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