7 January 2025

Transforming Vaccine Awareness in the Digital Age: A Blueprint for Communication Agencies

Non classé

Transforming Vaccine Awareness in the Digital Age: A Blueprint for Communication Agencies Vaccine awareness has long been a cornerstone of public health challenges, but the digital era introduces unprecedented opportunities. Faced with rising misinformation and mistrust of institutions, communication agencies must innovate to build sustainable trust. By leveraging digital tools, accurate data, and authentic storytelling, [...]

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13 December 2024

Cost Optimization in the Pharma Industry with Digital Solutions

Closed Loop Marketing

Cost Optimization in the Pharma Industry with Digital Solutions In an industry where every decision can impact millions of lives, cost control and optimizing pharma costs are crucial issues for the pharmaceutical industry. Yet traditional marketing, often considered ineffective and costly, consumes a significant proportion of budgets without always offering a measurable return on investment. [...]

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3 December 2024

Revolutionizing Healthcare Engagement: How Generative AI is Transforming Interactions with HCPs

Closed Loop Marketing

Revolutionizing Healthcare Engagement: How Generative AI is Transforming Interactions with HCPs A few years ago, sending a generic email was enough to maintain a relationship with healthcare professionals (HCPs). But expectations have evolved. Today, HCPs demand personalized interactions tailored to their specific needs and preferences. Why? Because in a world saturated with information, only targeted, [...]

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27 September 2024

MLR Review Process Automation in the Pharm Industry

Intelligence Artificielle, Intelligence Artificielle

Artificial intelligence has emerged as a powerful tool for MLR automation and enhancing the review process. A marketing team at a leading pharmaceutical company has just finished developing promotional material for a new, life-saving drug. The deadline to release this content is tight, but before it can be published, it must undergo the Medical Legal [...]

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30 August 2024

Blockchain and Health Data Security: The End of Mass Breaches?

e-santé, Pharma Industry, transformation digitale Non classé

Blockchain and Health Data Security: The End of Mass Breaches? Picture this: in May 2017, an ordinary morning turns into a nightmare for the UK's NHS (National Health Service). A computer virus, nicknamed WannaCry, infiltrates the public health service's IT systems, spreading like wildfire. Within hours, dozens of hospitals and clinics across the country are [...]

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2 August 2024

Importance of MLR Review in the pharmaceutical industry

Closed loop marketing, Medical Legal Regulatory, MLR Review, pharma, Pharma Industry Closed Loop Marketing

The MLR Review (Medical Legal Regulatory) is a fundamental process in the pharmaceutical industry, crucial for the review and approval of promotional material. Importance of MLR Review (Medical Legal Regulatory) in the pharmaceutical industry  The MLR Review (Medical Legal Regulatory) plays a key role in the pharmaceutical industry, where the importance of compliance and ethics [...]

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1 August 2024

E-Detailing in Pharma: Revolutionizing Interactions with HCPs

Closed loop marketing, e-detailing, pharma Closed Loop Marketing

E-detailing is transforming the landscape of interactions between pharmaceutical representatives and healthcare professionals. E-Detailing in Pharma: Revolutionizing Interactions with HCPs What is E-Detailing? Digitalization is invading all sectors, and the pharmaceutical sector is no exception. One of the most striking innovations in this digital transformation is e-detailing. But what is e-detailing and how is it [...]

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19 July 2024

Transforming Pharma Marketing: The Power of Closed-Loop marketing and Digital Innovation

3D, Closed loop marketing, mixed reality, Omnichannel automation, Omnichannel Marketing, phygital Non classé

Closed-loop marketing (CLM) has proven to be a powerful strategy. By incorporating innovative digital technologies, CLM has become a key asset for pharmaceutical companies seeking to enhance their marketing and sales strategies. Transforming Pharma Marketing: The Power of Closed-Loop marketing and Digital Innovation Nowadays, pharmaceutical companies face immense challenges in staying competitive and effectively engaging [...]

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18 July 2024

The Hidden Dangers of Artificial Intelligence in Business

Data protection, transformation phygitale Non classé

Artificial intelligence (AI) is becoming an indispensable tool in the business world, offering greater efficiency, automation of repetitive tasks, and data analysis with exceptional accuracy and speed The Hidden Dangers of Artificial Intelligence in Business Artificial intelligence (AI) is becoming an indispensable tool in the business world, offering greater efficiency, automation of repetitive tasks, and [...]

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22 May 2023

Cellular Reprogramming: The Elixir of Youth or a Pandora’s Box?

Cellular Reprogramming, creativity, Digital Health, healthcare, Medical Devices Non classé

In a world where ageing is perceived as an inevitable process, the advent of cellular reprogramming has provoked a seismic shift in our understanding of life's twilight years ... Cellular Reprogramming: The Elixir of Youth or a Pandora's Box? In a world where ageing is perceived as an inevitable process, the advent of Cellular Reprogramming [...]

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