HOW PHARMA LEADERS ARE TRANSFORMING THEIR SCIENCE COMMUNICATION WITH AI
How pharma leaders are transforming their science communication with ai
🔬 60% TIME SAVED, 50% COST REDUCTION: HOW PHARMA LEADERS ARE TRANSFORMING SCIENTIFIC COMMUNICATION WITH AI
Prez Manager: a tailor-made module for generating scientific pharma images
In the pharmaceutical world, creating a scientific visual is no small task. It requires explaining a complex mechanism without distorting it — being rigorous, clear, and educational. All within an extremely strict regulatory framework. Until now, the solution was to outsource: creative agencies, specialized studios, freelance designers. But this model is showing its limits.
Campaigns are accelerating, demands are increasing, resources remain the same. The result: unrealistic deadlines, skyrocketing costs, and content that’s sometimes outdated before it’s even approved.
The conclusion is clear: the traditional method no longer works.
The pharma paradox: cutting-edge knowledge, outdated processes
This gap between the excellence of scientific knowledge and the heaviness of production processes is becoming a real burden. Producing a single infographic can take weeks, involve dozens of validation rounds, and create misunderstandings between medical, marketing, and creative teams. Often resulting in content that’s too generic or inaccurate.
What makes this even more paradoxical is that internal teams already have the knowledge. They understand the products, the studies, and the key messages. What they lack isn’t expertise — it’s a tool.
What the field says: compelling numbers
A survey of medical and operational managers across ten European pharmaceutical companies revealed three key insights:
- 60% time saved on visual production when AI tools are integrated into the process.
- 30 to 50% savings on outsourced content budgets, with no drop in quality.
- 2x more visuals accepted on first submission, thanks to better alignment between image, message, and regulatory requirements.
AI vs. regulatory constraints
One of the main barriers to innovation in medical content is regulation. With demands from ANSM, EMA, or FDA, every visual must clear multiple hurdles: mandatory disclaimers, non-promotional standards, source verifiability, etc.
However, specialized AI modules now offer a suitable solution. They include built-in compliance layers from the outset: terminology checks, automatic citation generation, formats adapted for MLR review processes. The result: fewer back-and-forths with regulatory affairs, and less stress as deadlines approach.
AI as a lever for autonomy
In this context, AI is no longer a futuristic bet — it’s a concrete response to an urgent need. Some modules can now read a complex scientific text — like a clinical study abstract or product sheet — extract a clear summary, and automatically generate an image aligned with the medical message.
No need to write a three-page brief to an agency. No need to wait two weeks for a first draft. Visual content becomes a living asset that teams can adjust, correct, and refine — without starting from scratch.
A cultural shift, not just a tech upgrade
What’s changing isn’t just speed — it’s the mindset. Medical teams take back control. Time-consuming back-and-forth with agencies is reduced. Campaigns become more coherent. Teams grow in skills.
Most importantly, visuals stop being seen as “nice-to-have” extras. They return to their rightful place: essential tools for scientific understanding.
What this changes, concretely
Let’s take an example. A lab wants to explain how a monoclonal antibody works, in a single slide.
Before
a brief sent to an agency, a 10-day wait, misunderstandings about the mechanism, and a painful approval process
After
the text is analyzed, the image generated automatically, feedback loops happen internally, and validation is faster. The message is more accurate.
It’s not magic. It’s smart process redesign.
A new era begins
Companies like Pixels Health understand the urgency of this transformation. Their AI module, specifically designed for medical content, can turn a scientific document into a compliant visual — in minutes, with traceability, regulatory alignment, and omnichannel adaptability.
Its integration with platforms like Veeva, IQVIA, and Prez Manager makes it a natural lever for today’s campaigns.
But in the end, it’s not about the tool — it’s about what it enables.
In an industry where time is strategic, and visuals can make the difference between understanding and inaction, reducing production friction means increasing impact.
What about your team?
Is your medical team ready for this transformation?
Share your experience in the comments — or contact me to explore how to integrate these solutions into your workflow.
