AI-powered scientific visuals for pharma content by Prez Manager
Unlocking the potential of scientific content with generative AI: the new Prez Manager module
AI in the service of pharma’s scientific image: a paradigm shift
The pharmaceutical industry is undergoing a major transformation, thanks to the rise of generative artificial intelligence. In a sector where regulatory rigor must coexist with marketing creativity, AI today enables visual production that is fast, personalized, compliant and, above all, brings added value to all the teams involved.
It’s in this context that Pixels Health unveils a new module in its Prez Manager ecosystem: a scientific image generation solution, based on a sovereign AI specialized in biomedicine, which marks a turning point in the design and distribution of medical content.
Prez Manager: a tailor-made module for generating scientific pharma images
Unlike consumer tools, Prez Manager’s AI module is specifically designed for the pharmaceutical environment. The models used (diffusion and multimodal transformers) enable :
- Image generation from text
- Contextual personalization
- Take into account local regulatory constraints
- This technological foundation has been specifically trained on validated biomedical bases, guaranteeing the scientific rigor of each visual generated.
Key features for a compliant, high-impact scientific pharma image
This sovereign generative AI module enables you to :
- Create medical visuals from simple text prompts
- Represent mechanisms of action, clinical or molecular data
- Automatically adapt images to EMA, FDA and Swissmedic standards
- Generate MLR-validated visuals, ready for omnichannel use
- Provide full traceability for each visual generation
Seamless integration to leverage pharma's omnichannel scientific image
The module also integrates :
- Medical and regulatory consistency filters
- Comprehensive documentation for each image (source content, parameters, user, date)
- Optional review by partner healthcare professionals
- Seamless integration with platforms such as Veeva, IQVIA, etc.
- Automatic suggestions based on imported content
Practical applications in pharmaceutical campaigns
They can be used for a wide range of purposes, covering all the visual needs of the sector:
- Scientific illustrations for e-detailing or conferences
- 2D/3D educational visuals for training healthcare professionals
- Event materials, virtual stands, digital brochures
- In-house content for sales force training
- The visuals generated are responsive, adaptable to all formats, and compliant with regulatory requirements as soon as they are created.
4 major benefits for pharmaceutical teams
1. Considerable time savings
No more back-and-forth with external graphic designers or specialized agencies: visual content is generated in-house, in a matter of minutes, offering unprecedented autonomy and responsiveness.
2. Increased impact of communications
A clear, validated visual adapted to healthcare professionals significantly increases memorization and adherence to the scientific message, improving the effectiveness of campaigns.
3. Accelerated regulatory approval
Thanks to native visual compliance, medical, legal and regulatory (MLR) teams can shorten validation cycles and streamline the time-to-market.
4. Significant cost reduction
Automating the creation of scientific illustrations enables direct savings of up to 40% on graphics budgets and outsourcing costs, with a rapid, measurable ROI.
Concrete transformation for pharma teams
Before
- Slow and costly creation, outsourced
- Extensive back-and-forth with MLR teams
- Messages sometimes too technical or difficult to read
- Budgets split between design, validation and production
After
- Instant generation, no graphics skills required
- Native MLR compliance, integrated into workflows
- Engaging, scientifically clear visuals
- Substantial savings, measurable ROI (up to 40%)
A solution designed for omnichannel
The module integrates perfectly into an omnichannel strategy, as the visuals generated are adaptable and compatible with all communication channels: remote visits, presentations to healthcare professionals, email campaigns, scientific newsletters, e-learning modules and in-house training courses, as well as the main e-detailing tools such as Veeva, IQVIA or Prez Manager.
