Prez Manager: AI and Human Expertise at the Service of Pharmaceutical Transformation
Prez Manager : L’IA et Prez Manager: AI and Human Expertise at the Service of Pharmaceutical Transformation
In a world where Pharma digital transformation is redefining every interaction, the pharmaceutical industry is facing major challenges: orchestrating high-performance omnichannel campaigns, guaranteeing compliance of marketing and medical content, and accelerating regulatory review while optimising costs.
But while artificial intelligence automates and accelerates processes, it is human expertise that guarantees their relevance, ethics and impact. Prez Manager combines the capabilities of AI agents with the strategic and scientific vision of industry experts for an approach that is both effective and responsible.
Prez Manager: An AI Ecosystem at the Service of Pharmaceutical Groups and Medical Devices
The Prez Manager ecosystem is based on the intelligent integration of different AI agents, each with a key role in orchestrating campaigns and managing pharmaceutical content. Here is an overview of the solutions that are transforming the sector’s digital strategies:
1. AI Agent Omnichannel Orchestration
The pharmaceutical industry navigates between e-mailing, WhatsApp, CRM (Veeva, Salesforce Marketing Cloud), webinars and social networks, making interaction management complex. Prez Manager’s AI Agent Omnichannel Orchestration enables fluid, automated orchestration of each campaign, guaranteeing frictionless communication and hyper-personalisation of exchanges with HCPs. Thanks to intelligent channel orchestration, AI synchronises and optimises interactions across all contact points to ensure consistency and continuity in exchanges. At the same time, it enables advanced hyper-personalisation by dynamically segmenting audiences and adapting messages according to the behaviour of HCPs. Finally, AI ensures real-time monitoring and optimisation, automatically adjusting campaigns to maximise their impact and boost engagement with healthcare professionals.
2. AI Assistant MLR Review : Automating and Securing Regulatory Validation
Regulatory review (Medical, Legal, Regulatory – MLR) is a key but often lengthy and complex process, involving several stakeholders: medical, legal and marketing. Each validation must be meticulous to ensure compliance with regulatory standards (EMA, FDA, Swissmedic) while avoiding delays that could impact on the marketing of communications.
Prez Manager’s AI Assistant MLR Review optimises this process by speeding up content analysis and validation. By automatically detecting compliance errors, AI scans documents and immediately identifies any deviations from the regulations in force, thereby reducing the risk of inconsistencies. It also facilitates smoother collaboration between medical, legal and marketing teams by structuring exchanges and limiting unnecessary back-and-forth. Finally, by reducing validation time, AI automates repetitive tasks and frees up time for experts, allowing them to concentrate on critical and strategic analysis of content.
3. AI Agent CLM Design
Closed Loop Marketing (CLM) is an essential pillar of pharmaceutical strategies, enabling content to be tailored to the interactions of healthcare professionals (HCPs). To maximise its impact, media must be dynamic, engaging and compliant with current regulations, ensuring effective, risk-free communication for pharmaceutical companies.
Prez Manager’s AI Agent CLM Design facilitates the creation and optimisation of interactive presentations, while ensuring their seamless integration with CRM platforms. By automating the design process, AI generates interactive media tailored to the needs of teams in the field, optimising the time and resources required to produce them. It also ensures strict compliance with regulatory requirements, by automatically validating content according to pharmaceutical industry standards to avoid any non-compliance. Finally, its compatibility with CLM tools, including Veeva, IQVIA and other CRM platforms, means that deployment is simplified, guaranteeing better management and distribution of marketing and medical materials.
4 AI Agent Workflow Automation
In the pharmaceutical industry, the management of marketing campaigns and regulatory reviews involves numerous repetitive tasks that slow down processes and mobilise precious resources. These steps, although necessary, can lengthen implementation times and impact team efficiency.
Prez Manager’s AI Agent Workflow Automation optimises these workflows by reducing validation time and automating redundant tasks. By automating repetitive tasks, AI eliminates time-consuming manual actions, speeding up processes and enabling teams to concentrate on higher added-value tasks. It also ensures that approvals run more smoothly, by optimising the management of medical, legal and marketing approvals, thereby reducing bottlenecks and speeding up approval cycles. Finally, by optimising campaign management, AI improves coordination between teams and speeds up content deployment, guaranteeing smoother, more effective execution of omnichannel strategies.
5 AI Agent Image Generation: Compliant and Impactful Visual Creation
In the pharmaceutical industry, the creation of visuals must combine marketing impact and regulatory compliance. Every image used must be scientifically valid, legally regulated and adapted to the various communication channels.
Prez Manager’s AI Agent Image Generation revolutionises visual creation by producing content that is compliant, engaging and optimised for the omnichannel:
Automatic image generation: creation of visuals tailored to marketing and medical campaigns.
Compliance with pharmaceutical standards: validation of visuals according to medical and regulatory requirements.
Reduced production costs: limiting the need for external graphic resources while speeding up the delivery of content.
6. AI Agent Content Generation: Production of Optimised Scientific and Marketing Content
In the pharmaceutical industry, content production has to meet a dual requirement: scientific and regulatory. Every text intended for healthcare professionals, patients or pharmaceutical partners must be accurate, engaging and compliant with current standards.
Prez Manager’s AI Agent Content Generation simplifies and accelerates content creation, guaranteeing quality, compliance and relevance:
Automatic generation of optimised content: texts adapted to marketing campaigns and scientific publications.
Compliance with regulatory standards: compliance with the requirements of health authorities (EMA, FDA, Swissmedic).
Adaptation to different audiences: personalisation of messages according to the needs of HCPs, patients and partners.
7. AI Agent Campaign Management: Maximising the Impact of Omnichannel Campaigns
In the pharmaceutical industry, campaign optimisation is a key lever for ensuring maximum engagement of HCPs and a better return on investment. Effective management requires continuous analysis and real-time strategic adjustments.
PrezManager’s AI Agent Campaign Management improves campaign management by automatically monitoring, analysing and optimising campaigns:
Real-time performance analysis: monitoring of KPIs and identification of areas for improvement.
Automatic strategy adjustment: campaign optimization based on audience interaction and feedback.
Maximising ROI: intelligent allocation of resources to improve efficiency and reduce costs.
Prez Manager: Advanced Modules for an Immersive and Optimised Pharmaceutical Experience
In addition to its specialised AI agents, Prez Manager integrates advanced technological modules to meet the specific challenges of the pharmaceutical sector. These solutions improve interaction with HCPs, optimise the management of marketing and medical content, and exploit the latest technological innovations for more immersive and effective communication.
3D & Web 3.0 Management Module
Pharmaceutical companies can now create interactive and immersive presentations, using 3D and Web 3.0 technologies to captivate healthcare professionals. These experiences help to better explain complex scientific mechanisms and increase the impact of digital campaigns.
Integrated Remote Visit System
Digital transformation has increased the number of remote interactions. This module facilitates virtual medical appointments and visits by integrating interactive tools for fluid and engaging communication with HCPs. A major asset for optimising the efficiency of the sales force while reducing logistical constraints.
CLM Deployment System
Ensuring effective distribution of marketing and medical materials is essential for laboratories. This module optimises the deployment of CLM (Closed Loop Marketing) campaigns by ensuring message consistency across all channels, while guaranteeing strict compliance with industry regulations.
With Prez Manager, AI optimises every stage of pharmaceutical marketing: from omnichannel management and workflow automation to content creation and campaign optimisation. But while artificial intelligence speeds up and facilitates these processes, it is human expertise that guarantees their relevance, ethics and impact.
That’s why, technological innovation aside, the human element remains essential in interpreting data, validating content and making strategic decisions.
AI and the Human: An Indispensable Duo for Excellence in Pharma
While artificial intelligence plays a key role in automating and optimising processes, human intervention remains essential to ensure the accuracy, ethics and impact of medical content and campaigns. At Pixels Health, we have designed Prez Manager as an ecosystem where AI assists humans, without ever replacing them.
Human input is essential at several levels:
Strategy and decision-making
AI analyses massive volumes of data and makes recommendations, but it is the expertise of the marketing and regulatory teams that validates and adapts the strategies according to the specific needs of the market.
Compliance and scientific rigour
In a sector as regulated as pharmaceuticals, humans remain the guarantors of content compliance. Medical, legal and regulatory experts are involved in validating each element produced by AI, ensuring compliance with the standards of the health authorities (EMA, FDA, Swissmedic).
Creativity and commitment
AI generates visuals, content and presentations, but it is the human vision that gives meaning to these creations. The communications and design teams ensure that the materials are punchy, engaging and tailored to the expectations of healthcare professionals and the general public.
Relationships and support
AI automates omnichannel interactions, but the human element remains irreplaceable in managing customer and partner relationships. Sales and medical teams play a key role in interpreting data, adapting messages and interacting with healthcare professionals.
Ethics and responsibility
Finally, AI only works thanks to the human decisions that frame its use. At Pixels Health, we make it a point of honour to ensure that each AI agent operates in accordance with good practice, transparency and the ethics of the pharmaceutical sector.
At Pixels Health, we believe that the future of pharma does not lie in autonomous AI, but in an intelligent synergy between technological capabilities and human intelligence.
Conclusion: Prez Manager, a perfect synergy between AI and human expertise
With Prez Manager, the pharmaceutical industry has an advanced AI ecosystem designed to meet the challenges of omnichannel, content management and regulatory compliance. Thanks to specialised AI agents and cutting-edge technology modules, laboratories can optimise their campaigns, automate their workflows and improve their engagement with HCPs, while ensuring strict compliance with regulations.
But beyond the technology, the human element remains at the heart of this transformation. AI speeds up and streamlines processes, but it is human expertise that ensures the quality, ethics and relevance of content. Strategy, creativity, regulatory validation and customer engagement: these are all areas where human intervention is essential if we are to make the most of technological innovations.
By combining the power of artificial intelligence with human intelligence, Prez Manager offers a high-performance, agile and responsible approach, tailored to the specific challenges of the pharmaceutical industry. It’s a revolution in which AI does not replace the human factor, but rather supports it to ensure controlled digital excellence.
